Martha Forlines is a nationally-known coach, consultant, author, and speaker who is dedicated to developing, empowering, and motivating leaders and their teams. Her expertise and proven methods drive employee self-awareness, engagement, and high performance.

Martha knows that we are all motivated differently, with our core beliefs being the foundation for what drives us. Understanding our motivators has a direct impact on employee performance and results - inwardly for individual career success and better performing teams, and outwardly for improved customer satisfaction and business results. She sees it every day.

Whether she is working directly with leaders through her transformative coaching process, collaboratively with teams in her consulting programs, or sharing her message in front of an audience, Martha is on a mission to enable leaders and their teams to first understand themselves, then leverage their strengths to increase performance and success. The results of her programs are extraordinary.

The first phase of Martha's 30-year career was spent in human resource management, culminating in an executive-level position. She oversaw organizational development, integrations resulting from mergers and acquisitions, growth, transition, crisis management, employee labor relations, labor law compliance, employee development and counseling, performance management, executive coaching, and numerous other related roles.

Through the Belief System of Motivation and Performance (developed by Dr. Thad Green), she employs a proven 5-step process that achieves reliable, consistent, and long-term performance improvement for her clients. Martha incorporates this process as a key component in all her services: Individual Coaching for Leaders, Leadership Consulting Programs for Teams, and Speaking on Leadership, Motivation, and Performance topics.

I'm in a fourth generation, family owned business and was making the transition from COO to President. Martha's coaching and mentorship was vital for that transition. Her vast experience, business insight and emotional intelligence in dealing with conflict and varying personalities was critical for my development. She was also able to identify several areas for improvement and through her coaching that helped me be a better leader and more focused businessman. Despite the many challenges, we've seen a gross profit increase of 17% so far in 2020. 



Colie Whitaker
President Whitaker Oil